![]() ![]() Here are some examples of strong MTPs from ExOs: ![]() It’s a highly aspirational tagline that tries to solve a global issue. To help you create an MTP for your organization, download our MTP tool here.Īn MTP is a new paradigm bigger than just a mission statement. The founders of Google and Facebook were able to transform the world through their organizations, not because there was anything magical about their laptops, but because they began with a massive transformational purpose (MTP). MTP: It’s more than just a mission statement In this article, I’m going to dive deeper into the first and foundational attribute of ExOs, which is the Massive Transformative Purpose (MTP). ![]() I called these new breed of organizations exponential organizations, or ExOs for short.Īfter studying over 100 ExOs, I distilled 11 specific attributes they share as illustrated below. I wanted to know the answer, so I began studying organizations like Google and Facebook that are creating 10 times more impact than their peers. What was their secret? How did a small group of individuals create the kind of impact previously only achieved by large government organisations or corporate labs armed with thousands of employees and huge amounts of funding?
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